Watches Tell More Than Time
Watches tell more than time. They tell your station in life. They tell whether you are hip and trendy or conservative. They can even tell if you are old money or nouveau riche. They tell whether you have made it or are on your way up. When watch collectors they leave their Ferrari parked outside, they still have their watch on their wrist. The watch they wear makes just as much of a statement as their car. Watch collectors are usually car enthusiasts and wine aficionados too.
The type of watch a man wears speaks volumes; not only the brand but the model within the brand. Everyone knows a Rolex is an expensive watch, but which Rolex you wear tells a lot. A stainless steel Daytona says you like things that are hard to get, you probably have several other watches and you are trendy. On the other hand, a gold President says nouveau riche like no other watch does. You have stated for the world to see that you have just made it. One of our clients, an attorney, wears a different watch every day to trial just to psyche out the opposition. Judging by his watch and car collections, it must be working.
The Fashion Of Watches
Watches have become a fashion statement over the past 15 years. When a man once had a watch for his entire lifetime and maybe received a gold watch for his retirement or from his in-laws to be at his wedding, now most men have several watches; an oversized steel one for sport, one for work, and a gold one fro dress. In the past few years, many men have started collecting watches, and an average collector may have fifty in his wardrobe with a special display box. Nowadays, it doesn't matter what the brand or price range — bigger is better. Just a few years ago 38mm was considered large, now 44mm is standard; the bigger the toy the bigger the effect.
Ladies will have at least an everyday steel watch with diamonds and a gold watch for dress. Watches come with interchangeable straps to coordinate with outfits. Never has a watch had so much fashion appeal. One's watch also makes more than a fashion statement,
Audemars Piguet has partnered with various celebrities and charities like Arnold Schwarzenegger, a notorious watch collector, and introduced the "Governator", a steel watch with the governor of California's Seal on the case. The only way to get one of the 25 pieces available was to give a $25,000 donation directly to the Governor's after school charity. That is, after signing a contract not to sell the watch at auction for at least five years after purchase. What a statement that watch makes, I am a philanthropist and I make great investments, not to mention I have good taste and great connections.
When it comes to watches, the more complicated the better. These are very popular because only those in the know understand the value of the piece. What looks like an average strap watch with cool stuff on the face could be a rare and intricate piece of machinery, These and the more complex, the pricier they get. These are more like works of art than timepieces.
In fact, waiting is name of the game in the watch industry. The new models debut in Switzerland in January and April. Jewelers put their clients on waiting lists for the hottest and rarest models. There are some that are limited edition and some that are so difficult to produce that only a 2-3 come into the country per year. These are the most coveted and it is necessary to have a good relationship with your jeweler just to get a look at these beauties.
Most companies make the same model in several versions, with varying complications. They can range from an all steel sport model to the a timepiece with the highest complications and several functions, such as a Minute Repeater Perpetual Calendar, which displays: hours, minutes and seconds; a perpetual calendar with displays for the date, day-of-the-week, month, year and a leap year indicator; a perpetual moon-phase display, and to round it off, probably the most complex watch mechanism of them all—a minute repeater which announces the time acoustically in hours, quarters and minutes on tiny gongs.