In spring 2005, Simmons Jewelry Co. and Sanrio announced a co-branded
jewelry licensing
partnership. Designed by Kimora Lee Simmons and
launched as the “Kimora Lee Simmons
for Hello Kitty®” fine jewelry
collection, at Neiman Marcus. The collection is targeted to
women who
grew up with Hello Kitty and have an emotional connection with the
lovable
little girl. The jewelry is comprised of precious metals,
diamonds and gemstones. The
collection has been seen on the wrists,
fingers and around the neck of some of the world’s
most celebrated
personalities including: Dakota Fanning, Hilary Duff, Kelly Ripa, Tyra
Banks,
Mariah Carey, Rhianna, Mylie Cyrus and more.
Click here to access Hello Kitty collections.
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